Tuesday, 14 October 2014

So I Guess this is Growning up... (Part II)

At the end of June this year, I wrote a blogpost on how I would be doing a guest lecture at the University of Salford...

This has been and gone now and it went really well. The class were so lovely!

A couple of weeks ago I was very surprised to have been asked to do a guest lecture at my old university, London College of Communications. Obviously I said yes straight away as this is a honor!

Tomorrow's the day... I'm really quite nervous.

Will post a SlideShare once it is over, don't want to ruin the surprise.

Wish me luck!

Wednesday, 23 July 2014

Salford Business School Blogpost

My last blog post was about how I felt when I was asked to do a guest lecture at Salford University.

The whole thing went really well and I had a great time, the students were amazing!

Following my lecture, the Salford Business School blog asked me to write a post about my experience, you can now read about 'Passing on the Digital Marketing Stratergy Baton' here..

Monday, 23 June 2014

So I Guess this is Growning up...

If someone had asked a younger me, think of a sentence I would be saying in a few years time I would’ve never come up with ‘I will be doing a guest lecture at The University of Salford.’ However tomorrow…on the 24th of June 2014, this is actually happening.

When I was first asked, I was quite nervous but it is an opportunity I could never turn down! I never thought at the age of 23 I would be stood in front of a class of 50 glaring masters students talking about marketing automation and digital business but I will be tomorrow!

I’ve gone through a mixture of emotions; self doubt, worry, disbelief but most of all, out of all of the emotions in the thesaurus, I’ve felt proud.

I’m really content with how much I have managed to achieve in my career so far and I’m so excited to help others in their learning process, helping them achieve what they are capable of. That’s what education is all about…helping individuals to achieve what they are capable of and challenging them to go even further in life.

My granddad was a teacher, my grandma was a head teacher and my dad is an business accountancy lecturer so hopefully they’ve planted something inside me which will help me tomorrow.

I’m really looking forward to it, I just hope that I can give the students something which they will takeaway from the session, which will improve their future, in respect to all the individuals who have given me this in the past and those special people I’ve met who continue to do this to me and others daily.

Thursday, 29 May 2014

Pennine Panthers do the Race for Life

Everyone who knows me is aware that I've never ever been even slightly into exercise. In year six when I moved primary schools, I really used to hate going in to school on PE or games lessons days because everyone was so competitive and I really didn't think it was fun...

It's now time to say that has all changed. In the past month I've bought some trainers, joggers and even joined the gym, all in order to train to do the Race for Life in Heaton Park, Manchester on the 12th of July.

I am doing this race with six other ladies from my work under the name of 'Pennine Panthers.' Our team have mixed capabilities, none of us are particularly athletic but we are all going to try our best to push ourselves physically to achieve results for the great charity Cancer Research. 

I'm not going to write any more blogs about training because I feel like that would be boring to read but it would be great if sometime between now and July, you could have a think about sponsoring us. All donations will go to Cancer Research, to visit out JustGiving page you can click here.

Tuesday, 27 May 2014

What Will Pintrest's Changes Really do for Marketeers?

Pinterest is a visual social media site which revolves around the sharing of images. In simple terms - a 21st Century web version of the beloved pinboard,  where you can; create your own board, re-pin content which interests you posted by others, discover content in a simple visual way and connect with other like minded people. (See this data visualisation from MDG Advertising for more info on the basics...)

Up until recently is has been quite difficult for marketeers to measure their successes in a business context. Businesses had to create accounts that did not integrate with the popular digital marketing measurement platforms they utilise to measure their other social channels.

It could be said that this has made it fairly difficult for even the most modern marketeers to measure ROI from the channel, perhaps even deterring them from spending too much time on developing the platform for their business (particularly in the B2B market which I currently work in!) This has however all just changed...

Pinterest are now getting ready to announce a new initiative which will help businesses; gather more insight intoPinterest trends, create promoted pins, gather more information on Pinterest marketing successes and even connect their  Pinterest to social media management tools via API (so far Hootsuite, Salesforce, Spredfastm Percolate, Piquora Curalate and Tailwind are said to be in on this.)

This could allow marketeers to incorporate Pinterest right at the heart of their social strategy, allowing them to measure the results of this channel alongside their traditional social channels as well as giving them the opportunity to invest more time and effort into their Pinterest pages, ensuring it is relevant to their audience and driving successes for their business.

Are you a business or agency who uses Pinterest? I would love to hear more about how you think these advances will change the way you use Pinterest as part of your marketing strategy, please feel free to get in touch and let me know!