Friday, 6 August 2010

Condé Nast, taking over the world, restaurant at a time..

Upon browsing the internet today, I discovered Condé Nast are opening GQ & Vogue restaurants in a bid to spread their brand values beyond glossy paper.

Currently they own a GQ bar, Vogue café and a Tatler club, but this is seemingly not enough. In interviews the chairman of Condé Nast International, Jonathan Newhouse has said he believes restaurants are a 'Natural way to extend brand values.'

The company are also planning on opening these resturants in countries where they do not currently publish, a perhaps clear attempt to reach a new market.

What ever could follow?

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